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    WE CONNECT STUDENTS WITH BRANDS THEY LOVE

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    GROW LOYALTY THROUGH MEANINGFUL EXPERIENCES

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    AND HELP YOU REALIZE YOUR COLLEGIATE POTENTIAL.


    We’ve done it for startups, Fortune 100 companies, and many in between.
    Let us show you how we can do it for your brand today.


    GET ON CAMPUS

MEET THE LARGEST & MOST POWERFUL MARKET IN THE U.S.

There are 22 million college students spending $404 billion annually with brands right now. Over 40% believe companies and brands have a greater capacity to bring positive change than governments can, and 70% crave brands they can be loyal to for life. The buying habits students develop today will stay with them long after they graduate, and there is no market in the world as tightly clustered and open to change. Are you still wondering if they should be a focus of your marketing program?

 

START A CAMPAIGN

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STUDENTS LISTEN TO PEOPLE NOT FACELESS BRANDS

Peer influencers are the single most effective way to connect with Millennials. Influencer marketing results in 4-10x more conversion with a 37% higher customer retention rate than alternatives. College students crave products and services that lead to awesome experiences and photos they can share with friends and family. They cherish ‘likes’ and social validation over lavish and luxurious items.


We leverage our intimate knowledge with students to create meaningful brand experiences founded on insights, driven by desired outcomes, and brought to life by our team of campus ambassadors through social media and guerrilla events.

 

WE FOCUS ON IMPACT

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INSIGHTS & PLANNING

Before the launch of any campaign we create a Playbook to align and guide the entire team from start to finish. The Playbook includes student insights, core creative messaging, implementation details, and metrics to ensure we achieve your business objectives.

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EXPERIENCES & CONTENT

There is nothing more meaningful than the power of human touch. We train each ambassador to craft a customized campus plan to reach as many of the right students in a meaningful way and create an unparalleled experience with your brand.

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JOURNEY TO CONVERSION

We build campaigns that get you customers, not just impressions.Through personalized and automated email marketing or direct-response coupons we ensure you have the metrics and business results you need to make this campaign the hero for you, your team, and business leadership.

AND WE KNOW WHAT IT TAKES TO GET IT RIGHT

Thoughtful Leadership:

With decades of experience on brands ranging from startups to Fortune 100s in major industries, you can rest assured our team is ready for your program.

 

Creative at the Core:

We take great care to ensure that every event and post matches your brand’s tone and campaign’s creative to engage students the right way.

Elite Ambassadors:

We invest into our ambassadors through our proprietary E^3 program (Experience, Education, Exposure) to provide you the absolute best team possible.

 

Real-Time Activity:

Our customized dashboards give you access to view content, track metrics and communicate with reps throughout the entire campaign.

Quick Start Campaigns:

With an army of ambassadors already in the rolodex and countless more at the ready, we can get your campaign started at a moment’s notice.

 

Honesty, Ingenuity, and Tenacity:

These three values burst through absolutely everything we do. Our team calls it evolving excellence, you may call it exactly what you’ve been looking for.

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BE IN TOUCH

 

Shoot us a note about whatever you may have on your mind. If we can help we absolutely will, and if not we can at least point you in the right direction.

10020 Monroe Rd Suite 170, PMB 155 Matthews, NC 28105

askus@focuscollege.com

470.377.2773

www.focuscollege.com