Focus College Won 2025 BCAMA Marketing Excellence Award

Focus College received the Marketing Excellence Award 2025 for Inclusive Marketing which demonstrates our institutional growth and educational leadership in British Columbia.

Our organization competed against major provincial leaders including Metropolis at Metrotown, UBC, TransLink, Vancouver Whitecaps FC, Fortis BC, ICBC and Creator.co and Tourism Richmond and Colliers and Audain Art Museum and WILL for this year’s finalist position. Our strategy and execution quality and digital performance and measurable outcomes for diverse communities led to our victory against these established brands.

The BC Chapter of the American Marketing Association judges assessed our marketing strategy and execution quality and digital performance and measurable outcomes which demonstrated our impact on various community groups. The recognition from the judges proves Focus College has moved beyond basic participation in BC education to create a new standard for modern inclusive education marketing.

Dr. Dana Bina presented a statement at the event which expressed the essence of this achievement: The modern world bases its influence on three essential factors which include being relevant and innovative and building authentic relationships with people. Our marketing approach follows the same principles as our educational methods by using human-focused data-driven strategies for future-oriented success. The award represents a broader mission which focuses on transforming educational community interactions throughout British Columbia and Canada.

The President and Vice President of Focus College deserve our appreciation because they supported innovative concepts and enabled progressive marketing approaches. Our organization’s progress depends on their leadership.

The Focus College team members receive this award as their collective achievement. Their combined skills and commitment and innovative thinking converted strategic plans into actual results.

The achievement marks a significant achievement but it marks the beginning of FC new journey. Focus College has only begun its journey.